Chicago was hosting a world’s fair. Eager to attract visitors, even at the depth of the Great Depression, Mayor Edward Kelly asked Colonel Robert McCormick, publisher of the Chicago Tribune, if he could sponsor a major athletic event to coincide with the fair.
McCormick put his sports editor, Arch Ward, on the project. Arch proposed what he referred to as a “Game of the Century” but officially be named the “Midsummer Classic” — a one-time battle between the best players of each of the two major baseball leagues.
Proceeds from the game would go to a charity for retired baseball players. Ward then set out to talk team owners and the presidents of each league into participating. Everyone thought it was a great idea.
Ward became so convinced the game would be a success that he told McCormick to take any losses out of Ward’s own paycheck.